Unfortunately, category descriptions in many cases are still neglected on websites. And this is an element that could undoubtedly support the activities that are carried out within SEO. In a way, it is good to treat this kind of content as product descriptions, because they can contribute to the appearance of the website in the search engine on higher positions.
Category descriptions that will actually support SEO must meet certain requirements:
-unique content - duplicate content in Google search is something that definitely has no place. Regardless of what kind of content we are talking about. So make sure that the content appearing on your website is original;
-properly chosen keywords - apart from using general phrases, it is worth using long tail phrases in category descriptions. This will allow you to work on generating more traffic from customers who know very well what they want. A copywriting agency often uses professional tools in this field, such as SEMSTORM;
-mid-headings, i.e. H1, H2 etc. - thanks to them the content will be clear and readable. However, remember that only after using headings, the subtitles will have a real impact on the website positioning;
-internal linking - significantly improves the usability of the website. What is more, it makes it easier for the visitor to navigate the site efficiently.
Category descriptions also have sales potential. This usually requires a light pen that allows you to write for people and to people, while using benefit language. Having trouble because you want to complete category descriptions on your store but don't have the time? A copywriting agency will be happy to help you. Among our clients satisfied with our cooperation, you will find the owners of stores with cosmetics and beauty salon equipment. Moreover, we have done descriptions of car parts and external and internal doors. This is just a small seed of what we can prepare for you. Do you want to know how we will describe your categories? Contact us for a sample text.